Coachella, Tomorrowland, Ultra Music Festival, Sónar. These are just a few of the music festivals that every music enthusiast and hipster wannabe in Malaysia can only dream of attending one day. The organizers of Feed The Soul Festival 2015 probably understood all our longing dreams and hopes more than anyone else, and decided to give us Coachella ala Asia.
Planned, organized and executed by the Event Management class from KDU University College, Feed The Soul Festival birthed an opportunity for guys and girls alike to don their most hipster outfits without being judged, for once, on that very special Thursday. C’mon, don’t even try to deny it, you finally had the chance to wear your flower crown/feather headband for a legit reason, no?
Aimed at promoting local talents and encouraging budding and young entrepreneurs, Feed The Soul Festival hits all the right notes among its audience and patronisers. A variety of food trucks such as Big Hug, Little Red Food Truck, Negative Celsius and more occupied the parking area, while the ground floor of the campus was filled with more food (!) and other novelty booths.
Now that our stomachs are satisfied, our ears had an even better time with performers like Ian Tai, Arvind and Ariff AB. But of course, the show-stealers and crowd-charmers were none other than Paperplane Pursuit and BATE. As one of the better known local bands, Paperlane Pursuit injected life into the event and drove the crowd of a hundred or so wild. As if that wasn’t enough, BATE closed the show with their usual sick beats that had people dancing and jumping and raving even though it was like, 6pm. Talk about ending on a good note, huh. I’m surprised the auditorium is still standing.
It is honestly quite hard to believe that all these were put together by a bunch of students who clearly knows how to work hard and play harder. There is literally nothing better than good food, good music and wearing a flower crown simultaneously. As Dashran said and I quote, “But overall, the event was legit. Definitely worth 15 bucks.” If you missed out, here are some photos. Enjoy!